Description
Automated lead qualification from LinkedIn using company ICP scoring — powered by Airtop + GPT
📉 Stop wasting time on low-fit leads — this workflow analyzes LinkedIn company profiles and scores them based on your Ideal Customer Profile (ICP) criteria
🧠 What Problem Does It Solve?
Manually researching LinkedIn companies and scoring them is slow, inconsistent, and non-scalable. This automation instantly qualifies companies by extracting data and calculating a structured ICP score using your predefined logic. It gives your sales or marketing team immediate insights on:
🔹 AI Adoption
🔹 Technical Sophistication
🔹 Company Size
🔹 Automation Focus
🔹 Geography
⚙️ How it Works
📂 Reads company LinkedIn URLs from Google Sheets
🔗 Uses Airtop to extract real-time profile data
📊 Calculates an ICP score using point-based criteria
🧾 Formats the score and updates your Google Sheet automatically
📬 Optionally notifies teams when high-ICP leads are found
✨ Key Features
🔍 AI-based company enrichment using real LinkedIn data
🧠 Customizable ICP score logic for your business
📊 Google Sheets integration for easy viewing and filtering
📈 Handles batch data and scales across multiple records
✅ Includes validation, formatting, and update steps
🔧 What You Need
✅ Airtop account with API key
✅ Google Sheets account
✅ Company LinkedIn URLs in your spreadsheet
✅ Pre-created columns Linkedin_URL_Company and ICP_Score_Company
✅ (Optional) CRM or notification integrations
🛠️ Setup Instructions
🔗 Connect your Airtop and Google credentials in n8n
📄 Prepare your Google Sheet with company LinkedIn URLs
📬 Use the provided LinkedIn prompt in Airtop to extract data
🧮 Set your scoring criteria (or use the default point system)
🧪 Test with a few rows, then scale to large batches
🎯 Scoring Criteria (Customizable)
🏢 AI Focus — Low (5 pts), Medium (10 pts), High (25 pts)
🔧 Technical Tier — Basic (5 pts), Intermediate (15 pts), Advanced (25 pts), Expert (35 pts)
👥 Employee Count — 0–9 (5 pts), 10–150 (25 pts), 150+ (30 pts)
🤖 Automation Agency — Yes (20 pts), No (0 pts)
🌍 Geography — US/EU (10 pts), Other (0 pts)
🌍 Real-World Use Cases
💼 B2B AI startups prioritize top automation-driven leads
📊 SaaS platforms tier leads into high/medium/low categories
🏆 Outbound teams build faster, smarter prospecting lists
✅ Best Practices
📈 Review scoring logic quarterly
📤 Use automated outreach for top-tier leads
🧹 Clean and validate LinkedIn URLs before running
🧩 Integrate CRM or Slack for real-time alerts
🔌 Integrations
Google Sheets
Airtop
n8n
LinkedIn (via Airtop extraction)
